B2B Digital Strategy
Your backend is complicated. Buying from you shouldn't be.
If your team is still re-entering orders, inventory isn't reliable, and people are chasing updates, the problem usually isn't the platform alone. It's how your systems are connected.
We connect the systems you already rely on so customers can buy without friction and your team isn't stuck fixing what breaks behind the scenes.
B2B Digital Strategy
Your backend is complicated. Buying from you shouldn't be.
If your team is still re-entering orders, inventory isn't reliable, and people are chasing updates, the problem usually isn't the platform alone. It's how your systems are connected.
We connect the systems you already rely on so customers can buy without friction and your team isn't stuck fixing what breaks behind the scenes.
Trusted by teams at
Trusted by teams at
What We Do
Where most teams start.
Commerce
Build the right commerce foundation.
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Functionality
Get more out of the systems your business already runs on.
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Choose the right way to get started.
Use the planning toolkit to explore on your own, Celeste for guided direction, or Discovery & Strategy when it's time to align the right people and build the plan properly.
DISCOVERY & STRATEGY
Get it right before you build.
Discovery & Strategy aligns your team, systems, and roadmap before anything gets implemented.
We map how your business actually operates, define system ownership, and build a plan that holds up under real-world complexity.
Our 4-step framework.
Discovery
Map how your business actually runs across teams, systems, and workflows.Strategy
Prototype and design
Roadmap
Discovery
Strategy
Define system ownership, integration approach, and platform direction.Prototype and design
Roadmap
Discovery
Strategy
Prototype and design
Pressure test the experience before committing to build.Roadmap
Discovery
Strategy
Prototype and design
Roadmap
A clear plan your team and partners can execute without guesswork.
PROJECT Planning Toolkit
Explore it on your own.
Get a practical starting point your team can review, share, and build from.
- Understand how different setups actually work
- See tradeoffs before you commit
- Share a clear starting point with your team
FREE Download
A planning toolkit your team can actually use.
Use the toolkit to explore your options, align internally, and build a starting point before making decisions.
Where commerce starts to break.
Manual work keeps creeping back
Orders get re-entered. Teams double check everything. Nothing feels reliable.
Systems don't agree
ERP, commerce, and spreadsheets all tell a slightly different story.
Decisions stall out
Too many unknowns to commit. So nothing moves, or it gets redone later.
Celeste helps you spot where things are breaking. Discovery & Strategy turns that into a plan your team can actually build on.
Make your systems work together
Commerce only works when your ERP, integrations, and channels move in sync. This is how we structure it so nothing fights each other.
Trusted by teams who run on their ERP.
Our Philosophy
The 'no drama' manifesto.
We believe complex builds shouldn’t cost you your sanity. Our entire process is engineered to remove the blame game and replace it with predictable progress.
Shae Inglis
President/CEO, Co-Founder
Stop putting out fires.
Start with a strategy session to audit your stack and outline a clear path forward.
Let's talk.
Your build only works when the plan does.