D2C Ecommerce For B2B
Add Direct-to-Consumer Without Risking Your Core Business.
We help manufacturers and B2B merchants launch D2C with inventory, pricing, and data guardrails that protect core accounts, keep distributors confident, and give your team control.
| Video: “D2C only works when both sides are ready: the customer experience your buyers expect and the systems your team relies on to deliver it. That’s what we plan for.” — Stephen Netzlaw, COO, Acro Commerce Download: Get our cheat sheet. |
What smart D2C looks like
A few clients who planned D2C the right way
Trusted by Industry Leaders
“Discovery & Strategy showed us how to expand into D2C without putting our distributor relationships at risk. The guardrails we mapped in planning gave us the confidence we needed to move forward.”
— VP of Digital Commerce, Allied Components
Why sell direct-to-consumer?
It’s not about whether to go D2C, but how to protect your B2B foundation while scaling.
Challenges
What we design D2C solutions around
“Going direct” without channel wars
93% of channel managers reported lost revenue from choices made to please distributors, and 38% call channel conflict their top concern.
— Boston Consulting Group
Personalization & CX expectations, without fragile plumbing
Personalization at scale drives 5–15% revenue lift; top performers get 40% more revenue from it.
— McKinsey & Company
Protect contracted B2B inventory during D2C spikes
Resilient planning prevents D2C from destabilizing ops.
— Deloitte
Manufacturing Automation Protocol (MAP) compliance and price clarity, without legal risk
Properly designed MAP policies manage risk while protecting brand equity.
— Federal Trade Commission
Results
What D2C done right looks like
Contracted accounts are protected while expanding reach.
Brand equity is safeguarded while avoiding channel conflict.
A tailored experience for every buyer, without data duplication.
Balanced growth paired with core business reliability.
"Concept2’s digital presence was split between separate content and ecommerce sites, creating security risks, hurting user experience, and weakening their competitive position.
Using our 4-step Discovery & Strategy framework, we rebuilt their platform on a modern decoupled tech stack, unifying content and commerce into a seamless experience.
The project solved immediate risks and set the stage for long-term growth. Today, Acro Commerce is partnering with Concept2 on a multi-site initiative to strengthen their brand and ensure they remain ahead of competitors."
— Charlee Eason, Acro Commerce Account Manager for Concept2
Ready to add D2C without risking your core revenue streams?
Through our 4-step Discovery & Strategy framework, we define where D2C should (and shouldn’t) play, how to protect partners, and how to measure impact.
What we offer
D2C for B2B. Engineered for control and confidence.
Every D2C launch is different. That's why we:
- Define channel roles and governance so partners stay aligned.
- Build inventory and allocation guardrails that put B2B first.
- Establish data foundations for personalization and growth.
- Set MAP-safe pricing and promotion rules to protect brand equity.
Adding D2C for B2B Merchants
“D2C only works when both sides are ready: the customer experience your buyers expect and the systems your team relies on to deliver it. That’s what we plan for.” — Stephen Netzlaw, COO, Acro Commerce
Ready to get started?
With the right plan, D2C can lift revenue, improve margins, and make partners stronger, so you can move from “thinking about D2C” to planning for safe and measurable growth.