Customers
B2B
Digital solutions that drive revenue growth & company evolution
B2B customers want rich supplier relationships and human interaction, without the actual people.
Allow your B2B customers to research and purchase online, including nuances and customizations to each account. Give your B2B customers the service they have come to know from your offline business, in a digital format. Feel confident embracing digital transformation with a technology partner that will provide solutions that reflect your values and operations.
Established B2B organizations need to bring their traditional sales process to a digital-first approach. The shift to digital is accelerating and your business may be left behind if you aren't willing to evolve. Many established and mature B2B organizations feel their products are too complex for an ecommerce solution. The truth is, robust digital commerce solutions are available for configurable and complex B2B products. The real difficulty B2B businesses face is how to launch new digital solutions without upsetting their current clients.
Successful B2B digital transformation
Increase buy-in with stakeholder interviews
Digital transformation in B2B requires a new mindset. Getting everyone on board for change and making sure the company’s goals are aligned can be difficult.
Start the digital transformation conversation early with your key stakeholders. These conversations will get your entire team on board and ensure project success.
Empower your sales team. Optimize costs.
B2B digital commerce solutions are a powerful tool for sales teams, not a replacement for the people.
The right digital tools allow you to:
- Access product stock, inventory delivery & transparency of order status.
- Ensure real-time pricing accuracy, on a per-account basis.
- Simplify the reordering process.
- Offer your accounts specialty pricing, in a self-serve option.
- Create payment and accounting terms that reflect real-life needs.
- Increase sales velocity with shorter sales cycles.
Enhance the experience. Increase revenue.
Embrace your customers' need for digital-first buying with intuitive design & rich content journeys.
Marketing still matters for B2B customers. Refine your customer’s experience with tech that allows:
- Intuitive search, product filters and visual results functionality improves product findability.
- Product configurators and price optimization allows you to offer self-serve ordering for complex products.
- Integrate with your internal data sources to drive product and content personalization.
Expand your reach. Gain market share.
Grow your company through technology and automation solutions that:
- Connect systems to allow for real-time customer creation and account access.
- Sell products across the globe into new channels and markets without needing a physical presence.
- Integrate with third-party marketplaces to increase brand awareness.
- Streamline manual sales processes and tasks and give time back to your sales team to focus on more profitable activities.
EIKON DEVICE - B2B EQUIPMENT & SUPPLIES
A look at how Acro Commerce developed a full-service ecommerce website that simplified purchasing, integrated ERP and production systems, and streamlined fulfillment and delivery processes for a B2B manufacturer.
Build a plan for successful digital transformation.
GET READY TO EVOLVE
Learn about our discovery & strategy services
- Identify the gaps, make the plan to close them.
- Uncover the technical, business and customer specs.
- Define scope and budget.
- Expert guided experience through platform selection.
- Discover your ideal architecture.
- Come away with a blueprint to build your foundation.