ACCELERATOR
Accelerating Ecommerce Innovation for Manufacturers
Unlock faster, more intelligent digital solutions with our decoupled accelerator.
Manufacturing in today’s fast-paced world demands solutions that keep up. Our decoupled accelerator, Gesso, is explicitly designed for manufacturers to simplify complexity, reduce costs, and speed up your time to market. Built on a foundation of best-in-breed platforms and industry partners, our solution empowers you to create an ideal customer experience without the typical headaches of traditional systems.
Expert Insight
Struggling with complex B2B architecture? Learn how decoupled systems and accelerators like Gesso can optimize your digital experience. Watch to learn more!
What is Gesso?
Gesso empowers B2B manufacturers by providing a scalable, future-proof framework that connects commerce, content management systems (CMS), ERP, and more into one efficient, flexible solution.
Why choose Gesso?
Gesso is tailored for manufacturers who must streamline operations and deliver exceptional customer experiences across multiple digital channels. Its decoupled architecture separates the backend operations from the frontend experience, allowing you to build unique user journeys without being limited by monolithic platforms. It’s designed to help you quickly add sales channels, integrate legacy systems, and reduce time to value while providing a flexible, scalable structure that grows with your business.
Traditional / Monolithic
These all-in-one systems may work if you can adapt your business practices to meet the functionality, but many companies find it too rigid.
Headless (Decoupled)
Modern, future-proof architecture, customizable buying experience and greater front-end control.
Pre-built integrations
Gesso includes ready-to-use integrations with leading platforms like:
- Enterprise Resource Planning with Acumatica
- Ecommerce with BigCommerce, Shopify or Drupal Commerce
- Content Management systems with Storyblok or Drupal
- Generative AI with Google Gemini
These partnerships ensure you can connect the systems critical to your business without lengthy custom builds.
Built-in design system
Maintain brand consistency across all channels with Gesso's pre-configured design system. This allows your team to implement visually cohesive, scalable design solutions across your web presence.
Adaptable architecture
Gesso's API mediation layer facilitates seamless communication between your various systems, whether using modern platforms or older legacy technologies, ensuring smooth data transfer and integration.
Scalable and flexible
Gesso is built to accommodate operational improvements through iteration. Turn on only the systems you need now, and keep the rest for when you're ready. Build new functionality and features as you grow.
Reduced technical dependency
Gesso helps put editing power back in the hands of your non-technical resources. Marketers can update content such as menus and calls to action that historically needed developer intervention to change. This ability adds adaptability to your messaging tactics and increases response time to market changes.
How Gesso is better than the rest
With Gesso, we’ve created a system that’s different from the rest. Our accelerator combines key features and partners to deliver an architecture that connects your business in ways monolithic and custom solutions can’t match. It integrates your ecommerce, CMS, ERP, and AI seamlessly. This approach allows you to bring disconnected systems together, without the complexity of starting from scratch.
By decoupling your technical setup and choosing a more composable one, you can avoid the pitfalls of traditional all-in-one platforms.
- Monolithic systems require expensive and lengthy custom software development.
- Disconnected systems that are piecemealed together, overlap in functionality, and create swivel chair processes.
- Expensive, complete custom builds that are one-offs and are costly to keep running and have a higher level of liability.
Many businesses struggle with platform limitations that restrict growth. Our accelerator eliminates those constraints by integrating with any technology platform, including legacy systems. You’re free to design your customer journey and innovate without the restrictions of monolithic or disconnected systems.
Why Choose Our Accelerator?
Combining Data & Platforms for the Ideal Experience
Gesso can combine the data and functionality from each of the platforms in the tech stack to give the customer the data they need, which would never be available from any of them on their own:
- The specifications on a product page may come from the commerce platform, while real-time inventory may come from the ERP.
- PO workflows usually combine configuration/customization in the ERP and commerce functionality.
- Rich content experiences are built with content and data stored in the CMS combined with commerce functionality such as the add-to-cart functionality (it’s no longer necessary to have a separate store site to link to).
Having a decoupled front end allows Gesso to be customized to support the intricacies of manufacturing. Even new functionality, such as a product configurator, can be developed in Gesso and made part of the experience.
Powerful Platform Partners
Gesso is completely technology agnostic, but speed-to-market comes from the built-in integrations with industry-leading platforms such as:
LEARN MORE ABOUT
Gesso
Beyond The Assembly Line: Whitepaper
Transforming manufacturing through ecommerce innovation, this comprehensive ebook illuminates how manufacturers can build for the future without sacrificing today.
Discover how the right combination of technologies can help your business drive growth while engaging new customers online.
“We wanted an agency that had the technical and design ability we needed, but more importantly, we wanted an agency that we could work with and who would be invested in the project's success. Acro Commerce worked alongside us every step of the way, and especially towards the end, they bent over backwards to make sure we finally got the website over the line.”
David Hart, Concept2
"The golden rule in Agile design has always been: you can have it fast, you can have it well priced, or you can have it high quality, but you can’t have all 3, so pick 2. Acro has been able to defy this rule on numerous occasions over the last year through Agile prioritized execution, precise, detailed planning to reduce rework, and continual validation of design to ensure business needs are being met. It is this partnership between TELUS and Acro Commerce that has kept us coming back time and time again for further development and enhancements."
Jenna Sweetland, Director of Marketing, TELUS Business
"We wanted to begin by protecting our revenue streams overall, and those associated with our digital platform. And there’s no doubt in our minds that the work Acro Commerce has done for us has provided that protection and has enabled us to grow in a couple of dimensions: one, we’re seeing growth in terms of revenue; we’re seeing growth in terms of new customer acquisition; we’re seeing growth in average order size; and we’re seeing growth indicators in areas of a satisfying customer experience."
Gregory M. Sottile, Ph.D., Director of Sales & Marketing, USI Laminate
"Overall, the engagement with Acro Commerce went really well and was well-received internally at Discover Global Network ®. The team was exceptionally professional, and even traditionally tricky items like AM/PM switches were handled well. We look forward to continuing our growing relationship with Acro Commerce as we dig deeper into the Drupal ecosystem."
Andrew Gordon, Executive Relationship Manager, Discover Global Network.
Accelerate your digital evolution
Modernizing commerce architecture at lightning speeds.
Learn how our decoupled accelerator can:
- Streamline your operations.
- Build a scalable, flexible technical infrastructure.
- Create exceptional buying experiences for your customers.